How Link Building Affects Your Marketing Strategy
I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content.
You have to use keywords the right way, or you won’t get noticed like you thought you would. Google and other search engines are smart. They value quality over quantity and can identify keyword density and its effectiveness.
Techniques
Engaging online with people who already interact with you and your website promotes your website to relevant audiences. By showing an interest in your followers, you present yourself as genuine and sincere, and you can provide a more meaningful and customized experience for them. Use a blog to accomplish some of this. You can create shareable content by being unique and original. Linking to other blogs or external sources shows that you foster a community of sharing within the industry and value the opinions of other industry experts.
Case studies highlight individual clients and their success stories. It helps other potential clients feel like they have second-hand experience with what you do and makes you more trustworthy. Present these case studies in a visual format like a video showcasing a client interview, or ask your clients to write a quick testimonial you can post on your site.
Pump out news articles or letters to your readers that are relevant to your industry. Keeping up-to-date on the current trends or industry struggles will always benefit you in ways other than direct marketing. Sounding knowledgeable when you speak with clients will get you farther than almost anything else will.
Online promotions or contests engage your social media followers, inspire friendly competition, and offer freebies that everyone likes. This is one of my favorite SEO marketing techniques because it gets the online community buzzing about your brand, no matter what sort of freebie you’re offering.
You should always use these marketing techniques safely and effectively. Ethical business practices and principles are at the core of everything you do. Using these techniques effectively can help you improve your marketing strategy performance and maintain integrity.
Link Building
Search engines are smart enough to recognize quality over quantity, so link building is an essential marketing tool that you shouldn’t overlook. Acquiring links from education websites and other trusted industry experts can drastically increase your rank on any search engine and make you easier to find.
I would even go so far as to say that it’s impossible to rank on Google or any other search engine without links. Here’s why:
- Links are Google’s #1 ranking factor
- Links define the entire internet
- Links point to other great content that deserves to rank as well
- Links transfer power and trust, hopefully back to you
- Links help people discover your site
As I mentioned above, blogging is a great way to start link building. Linking to relevant external sources in your blog helps to build credibility with other experts in your industry. By sharing blogs on social media sites, you begin to develop inbound links as well.
Linking to other blogs on your site sometimes generates a ‘return the favor’ sort of attitude within the community, and simply linking to other people’s work can build a good linking foundation. You can also create organic inbound links by guest blogging on someone else’s site.
Researching the links your competitors use is a useful tool for knowledge building. You can learn a lot from the way your competitors link to other content. You gain valuable insight into their strategy, the keywords they are using, and what they feel is important. Using this information, you can build better links to outrank them.
Calls to action with internal links keep people on your site and help them to discover more about you. Writing content that links back to yourself does many things. It creates a backlink, and it promotes other products or services you offer. You can use these tactics to upsell as well.
Providing your users with genuine, useful content comes in many forms. It is critical that you understand how to use keywords effectively because keyword density impacts the readability of your content. Link building techniques provide structure and understanding to what you publish.
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About the Author Jim Keys
Currently, I am working with other entrepreneurs and new business startups on challenges they encounter by sharing my experience and knowledge, and through coaching and mentoring when opportunities arise. I enjoy helping others fine-tune their operations and succeed in business and life.