Making Genuine, Long-Lasting Connections with Your Customers: A Primer
One of the hardest parts of running your own online marketing business is making genuine connections with your customers. Once you can build trust, you can develop a list of loyal customers who will buy from you again and again.
You can outsource your list building by hiring an inexpensive telemarketing service or by hiring a virtual assistant at one of the freelance hiring websites, such as ODesk, Guru or Elance.
Here you can find lots of skilled, talented people who are willing to do the grunt work of finding leads for you organically for very little money. The best part is you can set a budget for the job you want done and then let prospective contractors bid on the job.
Then you can simply hire the person, give them the parameters of the job you want done, set a deadline and let them go to work. Usually, the freelance hiring site will take care of all the administrative tasks for you, like supervising their work and making sure you get what you paid for.
Where to Buy Leads Safely
If you are going to buy leads, just about the only safe places to buy lists from are reputable solo ad providers.
Buying solo ads is the best way to get around the risks associated with buying lists. That’s because when you buy a list form solo ad from a provider, you already know that the people on that list want to hear about the types of offer you are promoting.
They already know the provider and have agreed to receive their emails, so they aren’t going to mark your emails as spam, in all likelihood. They also probably aren’t going to delete your email out of hand.
Benefits of Ad Swaps
Ad swaps are another legitimate way to accomplish the same objective that you are attempting to achieve with buying lists … namely, getting your sales message in front of an entirely new group of prospective customers who are open to the types of products you are promoting.
Except with solo ad and ad swaps you don’t have to worry about the dark downside that comes with buying lists.
Think about it. Let’s say you have purchased products from an Internet marketer in the past and look forward to receiving emails from that person because they consistently provide you with things you can use … either free information you can use or offers that of are interest to you.
That marketer sells a solo ad to another marketer, so you get an email from them that says, “Hey, check out this internet marketer. They have great products and offers and I highly recommend them.”
The email comes with a link to your squeeze page or an opt-in box right there on the email. Either way, you probably are going to opt-in to that marketer and be open to receiving emails from them. You probably are going to pay attention to their offer and, hopefully, act on it and get something of value.
Contrast that with getting an email from that very same marketer who has purchased our email address from a list clearinghouse. It could be exactly the same offer that you received via the solo ad route … same subject line, same text, same everything.
But in all likelihood you are going to delete that message without reading it simply because it was unsolicited.
Getting People to Trust You
People aren’t going to open your unsolicited emails because there’s just too much risk with computer viruses and other malware these days to open emails from people you don’t know. The last thing anybody wants is for their hard drive to crash.
So instead of buying lists from companies you don’t know, the better option is to buy solo ads from people you trust and who can put you in touch directly with the types of customers who already are going to be open to buying the types of products you are promoting.
Building genuine loyalty bonds with your customers is essential to your long-term success.
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About the Author Jim Keys
Currently, I am working with other entrepreneurs and new business startups on challenges they encounter by sharing my experience and knowledge, and through coaching and mentoring when opportunities arise. I enjoy helping others fine-tune their operations and succeed in business and life.